Funnily enough, one of the top website keywords is in fact 'top website keywords' with over 5 million searche results for that on google every day.

Webmasters should really pay attention to meta tags and other ways of optimising their websites for the highest rankings in search engine listings.

Most html or web pages have hidden code in them called 'meta tags', search engines use these to evaluate whether your site is 'relevant' to a search term being entered in their search engine as well as looking at the content of your page.

In our example of 'top website keywords' you would have to dedicate an awful lot of time to ensuring that your site was listed one the first page of any search engine for the phrase top website keywords - this is purely down to the number of exisiting results already present on the internet. However their are numerous tips and tricks you can employ to help the situation. As this articles shows, by the end of this sentence, we have so far made 7 references to the top website keywords search term.

Search engine rankings is not just about optimisation, it is also about 'relevancy'. For example, two websites who use the same search term in our example of 'top website keywords' thew same number of times with the same content will probably draw in the rankings war. However, if one of those two site also utilises one or more keywords in the web address, the ranking is increased dramatically.
So make sure that if your business has a unique name, you do not use initials but also buy domains with the full title of your business.

As an experiment to see what can be achieved, we are going to do an experiment using a non dictionary word keyword which we will discuss on another article calles 'keyword experiments'.